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design - production - social media strategy - event promotion - strategy

The Context:

UNLESS came to us asking for a unique deliverable: to create an immersive retail pop-up event on PSU campus to drive sales and spread awareness about both the brand and its cause. To engage students and inspire students, our team planned and executed an interactive event, including PSU student-designed t-shirts, installations with moss graffiti art, decomposing shirt displays, and a live podcast recording.

The UNLESS x FIR NW pop-up event, held on May 19th, 2022, proved to be successful, exceeding sales targets and garnering hundreds of attendees from a historically low-involvement campus.

The Insight:

Students have been stuck at home for two years watching the world burn.

The Challenge:

We will host a student-facing pop-up event (replicable across US universities) aiming to grow brand awareness, build community, and generate sales.

We will do this by creating an interactive brand experience in the form of a Pop Up event on PSU Campus, including the sale of UNLESS products, student-contributed art exhibit, hands-on audience activities, and a moderated discussion with UNLESS founders and/or collaborators in the form of a panel discussion or live podcast performance.