Tillamook

campaign design - strategy - regional insights

The Context:

Tillamook wants to grow their brand on the East Coast but the growth has not been as fast as they'd like. There’s still room for more fans.

The Insight:

No other cheese slice really goes all in on quality. With Tillamook slices, you can finally get premium quality AND convenience at the same time.

The Challenge:

Increase awareness along the I-95 corridor in the Eastern US. We’re designing a grassroots marketing activation that will impact the region’s food-thusiasts and inspire them to share their newly stoked passion for Tillamook with others. It’s time to turn curious foodies into vocal evangelists.