Nobelcraft

strategy - graphic design - copy - media plan - brand positioning - brand guidelines

The Context:

Noblecraft, a standout in the recreational cannabis industry since 2015, is set to unveil a groundbreaking mid-tier product line, bridging the gap between high-end and low-end offerings within the saturated cannabis market.

The Insight:

People who use weed consistently often have their tolerance go up and have to buy a stronger cannabis product. They want to get “just high enough.”

The Challenge:

Noblecraft's mid-tier product line blossoms as an all-natural revelation, guiding consumers through a journey akin to growing up. This collection goes beyond being a mere choice, evolving into a trusted companion in the cannabis journey. It's an exploration of the natural, a step towards maturity, and an enlightening path that nurtures enthusiasts into becoming Nobelists. This product provides a safe home within the Noblecraft ecosystem.