North West Cannabis Company

brand guidelines - brand manifesto - visual identity - social media assets

The Context:

Northwest Cannabis Company would like to establish a brand book that evolves its image and infuses its core values into a message that speaks to future partners and employees. The company wants to avoid a static profile in such a dynamic and developing market.

The Insight:

Purchasing cannabis is easier than ever before, but people are more likely to frequent dispensaries where the budtenders create an experience that is informative, unassuming, and warm.

The Challenge:

To revamp the brand of NWCC recognizably, while establishing guidelines that channel the voice of the company. What themes can we add to the brand to make it more unique while keeping its widespread appeal?