Goodbye Fir Northwest, Hello Student Work

The end of the 2024 academic year also ends the era of Fir Northwest.

Since 2011, Fir Northwest has been a staple of PSU and the local advertising community. But times change and you know how we all love a good rebrand.

So, we’d like to introduce you to Student Work @ PSU. We wanted the name of our program to reflect who we are and what we do. And we wanted to keep it simple.

Student Work is strategic.

Student Work is innovative.

Student Work is fearless.

Student Work is accessible.

Student Work is real work.